7A- Testing the Hypothesis, Part 1

7A- Testing the Hypothesis, Part 1

Smart Wash

• Opportunity:
• A lot of teenagers and young adults have problems with acne and skin care.
• The who: Teenagers and young adults with acne
• The what: They have skin care problems or acne
• The why: There are different factors that cause acne, with the main ones being hormones and puberty. There isn't a single product to cure acne.

• Testing the who: The "who" is not limited to females or males. Nor is it limited to just teenagers in the United States. Everyone who has gone through puberty has had a case of acne or skin irritation. The majority of Americans who suffer from acne are between the ages of 12 and 24.

• Testing the what: There are a handful of teenagers and young adults who don't have skin care issues when going through puberty.

• Testing the why: There is no way to control stress, hormones, and other factors that cause young adults to have acne. This opportunity would give users a chance to prevent and control their acne outbreaks. The users would be less stressed if they had a certain way to moisturize and care for their skin. Users would be more content if they only had to use a single product in order to have healthy skin.

• Interview #1
• This interview was with a young sophomore female in college. She feels frustrated that she has to buy a variety of products to fulfill her skin care needs. She has gone through years of trial-and-error in order to find products that don't irritate her skin. When using certain skin care products, her skin turns red and becomes dry. She wishes that there was a single product that could fit her skin type perfectly.

• Interview #2
• This interview was conducted with a 14-year-old male high school student. He has stated that he is currently going through puberty, which causes his acne to flare up. He has tried Proactiv and other skin care products, which works but dries out his skin. He states that he has an unmet need for a facial cleanser that moisturizes dry, oily skin types.
• Interview #3
• This interview was conducted with a 4th-year male college student who likes using organic products. The student states that he does not suffer from acne currently, but does when he is stressed. He thinks there should be a product that is applied to the face that is foam-like and gentle to the skin. He also thinks that there are too many products that have unknown active ingredients that can barely be pronounced. 
• Interview #4
• The interviewee is a 21-year-old female basketball player. She does not suffer from acne but has a need for a skin care product that heals cuts and bruises. She plays basketball every day and frequently ends up getting bruises from practicing and wishes that there was a solution to her problem. She thinks that a skin product that heals and minimizes the effects of bruising and discoloring would be perfect for her. 
• Interview #5
• The interviewee is an 18-year-old female college student. She uses makeup every day and takes cares of her skin. Although she does not need the product, she states that there is a need for a skin-care product that has different functions and that is made specifically for your skin type. She thinks that it should be easier for people to take care of their skin. She would like to see a product that cleans off makeup that she has worn, even the oil left over from makeup.

• Given your interviews, what do you know about the opportunity that you didn't know before?
• From the interviews, I have gotten different perspectives and ideas that I have not thought of before. Interview #4 made me realize that there is an unmet for products that heal discolored skin and bruises on the skin. Also, I realized that a foam-like substance would be gentle on the skin and wouldn't irritate it. 
• From most of the interviews, I have gotten feedback about skin care products fitting their specific skin type. I think it would be a good idea to implement certain skin types into the skin care product I want to make. 
• I believe that there is an unmet need for a single skin care product that has multiple functions and that is chemically designed specifically for the user.